Project Overview

This project is a 3D advertising video for the ECOCE food waste grinder, created to clearly demonstrate the product’s actual usage process. From food waste disposal and grinding to final processing, the entire workflow was recreated in CGI so users can easily understand the product’s functions and ease of use.

Rather than simply introducing the product, the video was designed to communicate both hygiene and overall user experience. A key focus was visualizing the internal operating structure, which is difficult to capture through conventional filming.

Visual Approach

The video uses exploded-view animation to reveal the detailed internal structure and operating mechanism that cannot normally be seen from the outside. The product’s construction and working principles were recreated through 3D simulation, allowing its technical features to be understood in a clear and intuitive way.

Particle simulation was used to realistically show food waste being broken down into fine particles, making the grinding performance easy to understand visually. The odor absorption process was also represented through controlled airflow, while smoke and moisture effects were recreated in CGI to emphasize a clean and hygienic processing system.

By visualizing internal movement and air circulation that would be difficult to capture with live-action filming, this 3D product advertising video clearly communicates both the technical reliability of the appliance and its practical convenience for users.