BIOHEAL BOH × HARIBO Collaboration 3D Promotional Video

This branded collaboration content was created by combining BIOHEAL BOH products with HARIBO gummy characters. Rather than focusing on large-scale character animation, the project was designed to naturally connect HARIBO’s bright and friendly image with BIOHEAL BOH’s product lineup. Colorful gummy objects transform into HARIBO-inspired character forms, followed by the sequential appearance of BIOHEAL BOH’s key products. The video was structured so that the collaboration event and product promotion feel seamlessly connected within one short promotional piece.

Transparent Texture and Color Expression of HARIBO Gummies

To highlight the distinctive look of HARIBO gummies, we recreated their semi-transparent material, internal refraction, and glossy surface in 3D. Red, green, yellow, and orange gummies were arranged against a blue sky background to create a bright and playful mood. Differences in size, position, and focus were used to give the scene more depth and energy. Rather than simply showing character-shaped objects, the materials and lighting were carefully adjusted so the gummies would feel soft, translucent, and visually similar to real jelly.

Camera Direction Inspired by Interactive Content

In the middle of the video, a smartphone camera-style interface was introduced. Scenes were designed to feel as if the HARIBO gummy characters were being filmed directly, with camera transitions and flash icons reinforcing the sense of user participation. This approach combines playful content and a shooting experience within the video, making it feel more naturally suited for social media than a conventional product advertisement.

3D Product Showcase Featuring BIOHEAL BOH

After the HARIBO gummy sequence, the video transitions into a product showcase featuring BIOHEAL BOH’s key products. Items such as the Panthecell Repair Cica Gauze Pad, Cream Mist, Repair Cica Cream, Probioderm 3D Lifting Cream, and Serum Gel Mask were recreated in 3D so that each package shape and color could be shown clearly and accurately. The products were directed to rotate in the air or appear with smooth motion, maintaining the cheerful mood of the collaboration while clearly presenting each product’s packaging and brand name.

A Collaboration Video That Unites the Product and the Event

In brand collaboration content, there is always a risk that viewers will remember only the character or event element, while the actual product is overlooked. This video was designed to first capture attention with the fun and familiar image of HARIBO gummies, then naturally lead into a BIOHEAL BOH product showcase. In the final scene, both brand logos and messaging for the limited gift promotion appear together, clearly communicating the purpose of the campaign.

Studio99 handles the full process of 3D video production for brand promotions, including cosmetic product 3D modeling, character collaboration content, material and lighting expression, animation, and final editing.