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Serum Ad Video Production | Cellume ECM EGF Skin Recovery 3D Video
Project Type
3D Beauty Video
Date
May 2026
Location
South Korea
Cellumé ECM EGF Dual Matrix Recovery Serum 3D Ad Video Production
This 3D ad video was created to effectively communicate the key ingredients and skin recovery mechanism of the Cellumé ECM EGF Dual Matrix Recovery Serum. The project focused on visually explaining how ECM and EGF help improve overall skin condition through intuitive 3D visualization, while also presenting the serum in a premium product showcase. The screen composition and animation were carefully designed so that the product’s function and the brand’s identity could connect naturally within a single video.
3D Animation Visualizing the Skin Recovery Process of ECM and EGF
This cosmetic ad video was created with a strong focus on making the functions of ECM and EGF easy to understand. The skin structure was recreated in 3D, and the process of damaged skin gradually recovering into a healthier and more stable condition was expressed in a clear and natural way. The delivery of active ingredients into the skin, along with the improvement of the skin barrier and elasticity, was visualized through intuitive graphics and motion so that the product’s key message could be communicated clearly.
Product Showcase Highlighting the Texture and Design of a Premium Serum
The serum’s semi-transparent frosted glass bottle and metal cap were recreated through detailed 3D modeling. Lighting and reflections were carefully adjusted to naturally highlight the product’s minimal design and purple color accents, while the luxurious setting helped reinforce the brand’s premium image. Camera movement and product rotation were also used to show the details and material qualities of the packaging from multiple angles.
Ingredient Visualization That Clearly Communicates Skin Barrier and Elasticity Benefits
To make the product’s function easier to understand, the structure of the skin and the movement of active ingredients were visualized rather than explained through long text. ECM was presented as the foundation that helps maintain a stable skin environment, while EGF was shown supporting the recovery of skin condition. The scenes were designed so that the ingredients and skin mechanisms could be shown together in one connected flow, making the serum’s skincare message easy to understand at a glance.
A Cosmetic Ad Video Expressing Healthy, Natural Skin Radiance
This serum ad video focused not only on visible changes at the skin surface, but also on expressing the recovery of healthy skin condition in a refined and sensory way. Soft light, transparent particles, and smooth textures were used to naturally convey the feeling of moisture and nourishment being delivered into the skin. The flow of each scene was planned so that the product showcase and skin visualization could connect smoothly, while the overall composition and typography were also considered to ensure that the product’s key message could be delivered clearly in mobile and social media environments.
Premium Serum Ad Production Aligned with the Brand Identity
This project focused on maintaining Cellumé’s professional and premium brand image while making the product’s key ingredients and skin science easy to understand in a clear and intuitive way. The product design and brand colors were faithfully reflected, and the balance between functional explanation and product showcase was carefully planned so that the brand message could be communicated naturally.
Studio99 handles the full production process for branded content, including cosmetic product modeling, 3D animation, skin mechanism visualization, ECM and EGF ingredient visualization, product showcase videos, cosmetic ad video production, animation, and final editing.



































