House of Hur Capsule Machine 3D Cosmetic Video

This 3D cosmetic Reels video was created to capture the brand mood of House of Hur while presenting its product ingredients in a playful and visually engaging way.

The video centers around a capsule machine that selects different ingredients one by one, bringing them together to complete a single product. Rather than directly explaining the product features, bright colors and dynamic object movement were used to naturally connect the ingredients with the brand identity.

3D Environment Inspired by the Brand Mood

The entire space was designed around pastel pink tones to reflect the soft and charming image of House of Hur.

Cloud-like backgrounds, flowers, and capsule objects were combined with bright natural lighting and shallow depth of field to create a dreamy yet clean atmosphere. The capsule machine itself was also designed with colors and forms that match the brand image, preventing it from feeling like conventional industrial equipment.

A Story of Ingredients Coming Together

Inside the capsule machine, capsules in different colors move through the system to represent different ingredients.

Pink, white, and green capsules each symbolize a specific ingredient, showing how they are selected by the machine and brought together. Ingredient characteristics, such as the green soothing capsule, were expressed through color and text so that the product concept could be understood quickly even within a short-form video.

Detailed 3D Motion and Product Visualization

The animation was carefully refined down to small mechanical details, including the capsule machine handle, metal components, internal rails, and the movement and collisions of the capsules.

Focus changes based on camera position, material reflections, and the physical motion of capsules stacking and rolling were adjusted in detail to improve scene continuity and overall visual quality. The product structure, logo, and machine operation were also recreated consistently across each scene.

Brand Reels with Music and Sound Design

Music and sound effects were designed around the timing of capsule movement and machine operation to keep the video rhythm engaging.

Sounds from buttons and levers, capsule movement, and the product reveal were synchronized with the visuals to make each scene feel more dynamic and immersive.

Studio99 handles the full production process for cosmetic brand Reels, including product 3D modeling, branded environment design, ingredient visualization, 3D animation, music and sound effects, and final editing.