Anua PDRN Serum Global FOOH 3D Video Production

This global FOOH 3D advertising video was created to announce the UK launch of Anua PDRN Hyaluronic Acid Capsule 100 Serum. Set against London’s iconic Tower Bridge, the video features an oversized serum bottle emerging above the water, creating a surreal visual that feels like a large-scale outdoor advertisement unfolding in a real city environment.

FOOH Visuals Combining a London Landmark with the Product

Tower Bridge was used as the main background to immediately communicate that the campaign was created for the UK market.

The serum bottle was scaled far beyond its real size and placed above the water to create a strong visual impact within a short running time. Camera perspective, environmental depth, product scale, and positioning were carefully adjusted so the oversized product would feel naturally integrated into the real-world setting.

3D Modeling Highlighting Product Design and Brand Color

The Anua serum bottle, dropper, and label design were recreated in 3D, while the overall color balance was adjusted to keep the product’s signature mint tone clearly visible against the London scenery.

For the floating product scene, water movement, reflections, and ripples around the bottle were added to improve realism and create a more immersive visual experience.

Visual Metaphors for PDRN and Hyaluronic Acid

Rather than explaining the ingredients through lengthy text, the video uses visual elements to communicate them more intuitively.

Fish leaping from the water were used as a symbolic reference to PDRN, while transparent capsule graphics were used to represent hyaluronic acid and hydration. The product showcase and ingredient imagery were connected within one continuous visual flow through carefully planned scene transitions and motion.

Global Advertising Video for the UK Launch

In the final part of the video, an airplane flies across the scene carrying a banner featuring the UK launch message and flag.

By combining a recognizable London landmark, the product, and the launch message within one composition, the video clearly communicates Anua’s entry into the UK market. The campaign was optimized for a vertical format so that both the product and key message remain easy to recognize on mobile and social media platforms.

Studio99 handles the full production process for global brand 3D content, including cosmetic product modeling, FOOH environment production, water simulation, ingredient visualization, animation, and final editing.